The Rules for Success [by sir Steve Jobs] [Russian translation]

People say you have to have a lot of passion

for what you're doing and it's totally true.

And the reason is, because it's so hard, that if you don't,

any rational person would give up.

It's really hard and you have to do

it over a sustained period of time.

So, if you don't love it,

if you're not having fun doing it

and you don't really love it,

you're gonna give up.

And that's what happens to most people, actually.

If you really look at the ones that ended up,

you know, being successful unquote in the eyes of society,

and the ones that didn't,

often times it's the ones that are successful love what they did,

so they could persevere when,

you know, it got really tough.

And the ones that didn't love it quit because they're sane, right?

Who would wanna put up with this stuff if you don't love it?

So, it's a lot of hard work and it's a lot of worrying constantly.

And if you don't love it, you're gonna fail.

So, you've gotta love it,

you've gotta have passion, and I think that's the high order bit.

The second thing is you've gotta be a really good talent scout.

'Cause no matter how smart you are,

you need a team of great people.

And you've gotta figure out how to size people up fairly quickly,

make decisions without knowing people too well, a

nd hire them and, you know,

see how you do, and refine your intuition.

And be able to help, you know,

build an organization that can eventually just build itself,

'cause you need great people around you.

• Artist:Motivational speaking